HIGER Brand Value Is Rated at CNY 50.687Billion
On August, the 17th World Brand Summit & News Release for China’s 500 Most Valuable Brands was held in Beijing. HIGER, whose brand value reached RMB 50.687 billion, was included in the list for the 13th year in a row, taking the 131th place this year. With its brand value increasing every year, HIGER has made the history of brand value rise with its dedication and determination.
If we review the history of HIGER brand, we can find a few mottos and brand philosophies upheld by it, e.g., Dedicated Safety and Considerate Service, Safety Is Priority, Intelligence Wins the Future, Intelligent Manufacturing Takes the Lead, and HIGER Takes You Higher. HIGER always keeps abreast of the time for its brand development, and closely follows the dynamics of bus industry to stick to the correct path of its brand development. By carrying on and making innovations, HIGER exerts the power of independent branding. HIGER is always on the way.
Till today, HIGER has exported more than 50,000 buses in total, covering more than 120 countries and regions. Adhering to its international strategy and innovative development, HIGER is committed to becoming the world-leading provider of solutions to public travels, so that the world shares Chinese wisdom in this regard. Nowadays, HIGER brand is emitting the brilliance of Made in China on the world stage.
Looking into the future, HIGER will work hard to become leader of high-end buses in China, build the R&D facilities of high-end buses in China, and try to get into the world’s first tier of high-end bus brands, and contribute China solutions and wisdom to public transport in the world.