Offering New Kinetic Energy in High-End Market
Higer Achieves Remarkable Growth in Both Export Volume and Revenue

In 2021, with exported volume of 3,709 vehicles and sales revenue of RMB 2.465 billion, Higer achieved remarkable year-on-year growth in both sales volume and sales revenue.


How did Higer achieve such breakthrough in the overseas market against the multiple influences, including the global COVID-19 pandemic and intense supply chain, in 2021?  This was not only attributed to the delivery of large orders in advantageous markets, include Qatar, but also attributed to the contributions of new growth points in high-end markets of developed countries.



Nailed high-quality orders in fluctuating overseas market


In 2021, the difficulty in the overseas bus market was doubled. The COVID-19 pandemic sweeping across the globe not only caused inconvenient visits abroad, but also influenced the public transport industry in multiple countries, leading to a series of chain reactions, including reduced customer demand, tight budget, increased freightsand raw material prices, and insufficient supply of parts and chips.


Against such situation, how did Higer achieve the remarkable growth in both export volume and revenue in 2021?


Firstly, through more than 20 years ofdeep exploration in overseas market, Higer has accumulatively exported nearly 50,000 buses to more than 130 countries and regions and has established relatively mature global network. This was the foundation for Higer to overcome numerous disadvantageous factors. “Higer persisted in the input of resources to guarantee the sustaining sales and field services. In 2021, Higer delivered large orders in succession in Qatar and maintained market advantages in Russia,South Korea, and Macau.


Meanwhile, Higer nailed high-quality orders and adhered to steady and sustainable development market strategy to maximize the results with long-standing efforts.


In 2021, the yearly export revenue of Higer new energy vehicles exceeded US $ 60,000,000, up by 214% on year-on-yearbasis. Especially in the high-end markets, including Israel, Bulgaria, Ireland, and South Korea, Higer achieved growth in both sales volume and revenue.



Emerged advantages of Chinese buses by upgrade of overseas mode


In 2021, Higer’s overseas customers were mostly pleasantly surprised by Higer's persistence on "Chinese wisdom”(Product customization), “Chinese speed” (Timely delivery), and “Chinesequality" (After-service).


Along with the approach of World Cup Qatar2022, Higer guaranteed with full efforts the successful delivery of large export order for 1,815 buses in succession in 2021.


In response to the road conditions, weathers, and demands in Qatar, more than 100 adaptability improvements were made for Higer buses in terms of sound insulation, thermal insulation, A/C system, corrosion resistance, onboard intelligent network, and nighttime driving safety.


At the end of June, 2021, the vessel loaded with the first batch of 378 Higer buses arrived at Qatar. In the Final of Emir Cup, Qatar in October, 196 Higer all-new generation E series minibuses KLQ6952 passed the vehicle service quality inspection and successfully completed the transport supporting task.



In 2006, 500 Higer buses were put into services for Qatar Asian Games. This order was the largest batch order exportedby Chinese bus manufacturers to Qatar at that time and Higer completed the delivery successfully within less than 3 months of “Chinese speed”. For this order for World Cup Qatar 2022, not only the “Chinese speed” was same as before, but also the “Made-in-China” overseas plant was established and Higer's Oman KD plant took part in the order production. Following the ownership volume of more than 6,000 Higer buses in Qatar market and the achievement of over 90% market share in this market segment, Higer has established quick and efficient service response mechanism.


The customized products create values forcustomers and, with complete production and service system, seize regionaladvantages and thus cover the surrounding regions. The three-dimensionalupgrade of Higer overseas operation mode emerges the powerful strength ofMade-in-China developing towards high-quality.


Demonstration of Made-in-China in high-end markets by breakthroughs


In 2021, Higer not only further seized strategic highland of high-end buses, but also shared the R&D and practice results of Chinese buses in terms of clean energy and new energy to the world.


Since the initiation of dual-brand strategic cooperation between Higer and Scania, “King of the Road”, in 2006, Scania · Higer dual-brand bus, as the leading export brand in Chinese high-end bus industry for many consecutive years, has been distributed to more than 50 countries and regions, including U.K., Belgium, Germany, and Australia.


In 2017, Scania · Higer dual-brand released CL120 new public bus product, symbolizing the expansion of two-party cooperation from Touring and A30 coaches to public buses. On May 18, 2021, Scania · Higer Fencer was officially released in U.K. to continuously march towards high-end public bus market.


Fencer family products include F1 bus, F8 high-end bus, F9 double-deck bus, F18 articulated bus, and F6 intercity/schoolbus, with the length at 10.5m-18m. Besides the diesel model, the battery electric, hybrid, and hydrogen fuel cell models are offered. The Deputy General Manager of Higer Zheng Chunhui said: “On one hand, Scania is extensively recognized by high reliability and strong power advantage and brand appeal in Europe. On the other hand, with years of great efforts in public bus field, Higer boasts mature operation experience of new energy buses. Fencer serieswill seize the market opportunity of European public bus product electrification and speed up the breakthroughs in high-end markets.”



Higer boasts a series of “Combination measures” to win higher market share in high-end market.


Since 2016, Israel repurchased and putinto use Higer super-capacitor buses for multiple times, setting the precedent for the world’s first commercialization of super-capacitor pure-electric bus. In April, 2021, 31 Higer CNG buses were shipped towards Tel Aviv, Israel. This batch of 12m low-entry CNG buses, powered by Euro-VI compliant engine and passing the EU ECE certification, once again provides a good example for the energy-saving, emission reduction, and lowered operating cost in European high-end market. At the end of 2021, nearly 100 Higer low-entry three-door extended range new energy buses tailored to Macau region were delivered insuccession to Nam Kwong TCM.


In 2022, Higer will continue to enhancethe promotion strengths in overseas high-end market and for new energy vehicle models and speed up the leapfrog development towards globalized bus brand!



























Privacy Statement

PRIVACY STATEMENT


This Privacy Statement explains how the personal information (" Data ") you provide to and collected by Higer Bus Company Limited (" Us ", "our" or the "Company") through this Website will be processed in accordance with applicable laws and regulations.

We are committed to protecting and respecting your privacy.


1.How do we get the data

The following data may be collected, processed and stored:

SCENARIO

PERSONAL DATA

Sales marketing

Contact person (such as legal representative/responsible person, agent, service return contact person), contact number, fax, gender, nationality, email address, hobbies, marital status, religion.

after-sale service

Contact person (such as: the person in charge of the maintenance station, service station salesman, repairman, repairer, car owner), nationality, contact telephone, fax, E-mail, contact address, ID number,account information;

Factory number, vehicle VIN code, vehicle license plate, total mileage, factory date, engine number, serial number, diagnostic data.

the use of vehicles

End function

Vehicle performance and operation data, such as vehicle component information, light signals, door signals, interior environment, vehicle electrical status, braking information, battery usage, engine data, tire status.

Vehicle and cloud interaction management

Location information,vehicle Vin code, vehicle operation data, such as braking, power, body status information.

Driver assistance alarm

Driver image information, positioning information,vehicle operation data, such as speed, steering, steering wheel Angle, braking, gear position, function switch information, fatigue warning information, blind area alarm information, blind area image information, driving area alarm information, vehicle front image information.

Remote upgrade and diagnosis

Vehicle brand, vehicle series, vehicle configuration, vehicle VIN code, vehicle ID, software version, hardware version, device ID, device key, diagnostic report, diagnostic log,location information.

vendor contact

Contact, phone, email, fax, address


Typically, you provide this data to us, but in some cases, we may collect data about you from third parties or public records. We protect data obtained from such third parties in accordance with the practices described in this Privacy Statement.


2.How do we use data

We may process the data we collect for the following purposes:

i.    Meetany specific information requests that you submit through the Website;

ii.   Todiscover and meet the needs of our current and potential customers (marketing),for example by conducting market research or conducting customer satisfactionsurveys, sending business communications and newsletters, and advertising aboutour products and services. All of these activities may be carried out by hardcopy, automatic or electronic means, including by letter or email, telephone(such as automated smart outbound, SMS, MMS, fax) and any other means (such aswebsites, mobile applications);

iii.   Fulfillour contractual obligations, such as: providing services required by customers,providing on-board functions on demand, providing remote diagnostics, upgradingand making maintenance plans, and providing support;

iv.   Shareyour information with our other subsidiaries and affiliates, as well as ournetwork of authorized resellers and distributors, who may use the informationto send business communications and advertise their products and services, orto conduct market research and customer satisfaction surveys.


Please note that you can withdraw your consent at any time by sending an email to export@higer.com.


Data may be processed electronically in IT systems or manually in paper form. Datawill be processed and stored throughout its life cycle, in accordance with theprinciples of fairness, legality and transparency, and in compliance withapplicable laws and regulations to ensure data security and confidentiality.


3. Impact of failure to provide data

Submission of data was never mandatory. However, failure to provide the required data, which is marked as required, may prevent us from providing the services or products you require, or may cause us to provide the services or products you require less than ideal. On the other hand, if the data marked as optional is not provided, you can obtain the service or receive the product in any case.


4. How do we share your data

We are a company specializing in the manufacture of buses, and subject to the applicable laws and regulations regarding data storage and cross-bordertransfer of data, data may be shared and passed on to the trustee, such as: Our subsidiaries, affiliates, and joint ventures, service product suppliers,authorized resellers, distributors and business partners in or outside the People's Republic of China in which we are directly or indirectly involved havespecific contractual obligations and may only use them for the purposes described above.


Data may be provided to other trusted trustees in order to fulfill legal obligations, manage and maintain the security of the Company, protect the rights or property of the Company, and respond to orders from relevant government authorities.


5. Retain your personal data

5.1 In order to provide you with products or services, your data may be transferred to the territory of the People's Republic of China, including storing such data indigital or physical databases managed on our behalf. Database management and data processing are limited to the above data processing purposes, and we will perform the necessary assessments required by laws and regulations and meet the requirements of privacy protection laws to ensure that data is adequately protected.


5.2 For the purposes stated in the Cost Statement, we will retain and maintain your personal data in our systems and files for the shortest period permitted by lawand regulations, taking into account legal and contractual requirements where applicable, unless the storage period is extended for your benefit.


When the data is no longer necessary for the purpose for which it was processed, thedata will be deleted or stored in a form that does not allow the identification of the data subject, provided that we are not legally required or permitted to hold the data.


5.3 During the data retention period, if we receive your deletion request, we will deleteyour personal data according to your request, unless it needs to be retainedfor a certain period of time according to the requirements of relevant laws and regulations. In any case, we will comply with the above principles and the guidelines provided by the relevant privacy authorities in this regard.


6. Your rights to your data

You may exercise your rights under applicable laws and regulations, including:

Right to information and access: the right to receive an explanation from the process or as to how your personal information is processed, for what purpose and with whom it is shared, and the right to request access to your personal data.

Right of correction:The right to request the processor to correct personal data that you may consider inaccurate and tocomplete incomplete information, including by providing a supplementary statement.

Right to deletion:The right to request the processor to delete your personal data without undue delay, subject toapplicable laws and regulations.

Right of data portability:The right to request the processor to transfer your personal data to another designated processorwithout being obstructed by the processor.

Right to withdraw consent:You can withdraw your consentto the collection, storage and processing of your personal data at any time.


You can exercise these rights by contacting us in the following ways:

Email to:export@higer.com


If you send us a request, we may need to obtain additional personal information from you to verify your identity and contact you if necessary. This information, as well as other data already in our possession, will be processedin accordance with applicable law to meet your request. When necessary, certaininformation may be transferred to a subsidiary or affiliate of Higer Bus Company Limited as a trustee to meet your requirements. Your personal data will be processed for as long as it takes to evaluate and process your request, after which your data will be archived for an appropriate period of time so that we can demonstrate that the request has been processed correctly and in a timely manner.


7. Updates to this Privacy Statement

This Privacy Statement is updated in July 10, 2024. We reserve the right to modify orupdate this Privacy Statement at any time to adapt to changes in laws,regulations and our processes. We will post updates on this site from time totime, and this information is effective at the time of Posting. We encourage you to periodically review this Privacy Statement to understand how we protect your information.